As early as two years ago, business situation in which the cable manufacturer is fast, like a raging fire. Today, the economic downturn in the situation, many manufacturers are difficult. The reason is affected by the social background environment? Or market competition, the inevitable result of excess production capacity? Electricity with the tropics has been widely used in the country, in general, there is a growing trend of market share, which shows that the electric heating with the current market needs of antifreeze insulation. Economic downturn and increased market competition, is not a direct result of the electricity with tropical manufacturers operating conditions are not optimistic about the main reasons. Instead, the concept of the mainstream user group has changed. A few years ago, users do not know where to find such a manufacturer, and even some users do not know the electricity with the tropics is used to prevent heat insulation.

After a long period of growth of the industry, has entered the mature stage of the product, the core value of electricity with tropical brand highlights. For example: Apple mobile phone everyone knows, is a mobile phone brand in the United states. Why Apple phone every time change or update, affects the most mobile phone users in the heart, because of its brand value and concept to strike root in the hearts of the people, to seize the consumer psychology, to create a consumers and health products. So, to understand how electricity with tropical industry practitioners or user, also mentioned the Raychem "this brand, is also well-known. Although it is higher than the price of domestic electricity with dozens of times the tropical, but most state-owned enterprises and large-scale production of users, or will serve as a choice, which is the added value of the added value of the brand's influence.

While the domestic cable development today, periodic products appear, to the survival of the fittest, survival of the fittest period. Cable manufacturers can not sit still, how many or only focus on performance. If the user's use of the concept has changed, and as a service manufacturer is not ahead of the development of consciousness, which is bound to be the result of the elimination. We have experienced the development periods of sedimentation, initial stage is the construction of the brand, we meet will be a cruel market assessment period, enterprises can truly take the road of brand growth period, but also enhance product added value and market competitiveness is the only way.